Web Design & UX

Author: Ria Loughlin

For many small businesses, launching a website might seem like a huge milestone to overcome. You have probably weighed up the pros and cons - cost and 'know how' alone can sometimes be enough to discourage you from creating a website for your business. No matter what you sell, if it's a product or service, your website should be the hub of all your digital marketing channels. All digital activities should direct your customers to your website. You have invested so much time and effort into your business, your website should reflect that. 

It goes without saying, a good website has been proven to build trust amongst your customers. In doing so, you will generate more revenue and build longer lasting relationships with your customers. You should think of a website as the store front for your business, this is especially true during Covid times. 

What makes good website design:

• Aesthetics – brand identity, UX & design

• Navigation – easy to use 

• SEO & content – easy to find & has         relevant information

• Functionality – works well

• Responsive – works on mobile 

• Accessibility & usability – assessable to as many people as possible & effective

• Trust – trust content 

At the very heart of a good website design, is UX design. User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.*

With exceptional strength in UX, strategy, visual design & technology, we have successfully built best-in-class websites for Irish small to medium sized enterprises across content, e-commerce and brand platforms. In our 15 years’ experience we’ve partnered with brands in virtually all industries to meet their business goals.  We have experience working with all technologies from Wordpress.org and Squarespace to custom built CMSs creating a bespoke websites for customers. 

Our website capabilities include:

• Digital products

• User Experience 

• Responsive websites

• Mobile & connected device apps

• Service design

• In-store

• Intranets

Last year alone, we built 100 websites for our valued clients. These ranged from website design and maintenance to marketing and advertising to strategy and product development. 

If you are interested in building or redesigning your website, please don’t hesitate to get in touch at info@digitalmarketingspecialists.ie.

#design #websitedesign #uxdesign

Reference list:

Interaction Design Foundation - https://www.interaction-design.org/literature/topics/ux-design