Advertising Mediums to promote your small business

Small businesses looking to increase their sales and customers should invest in advertising to build awareness of their brand but they also need to choose a medium, that suits their budget.  There are a variety of different advertising avenues that your small business can use such as social media, Linkedin, YouTube, Facebook, Twitter, and Google AdWords. Then there are the more traditional advertising mediums, including newspapers, radio and local TV.

1.   Social media advertising is popular for small businesses, because it is cheap and you can select the audience you want.  

Facebook:  70% of Americans use Facebook.  There are different ad units to choose from including video ads, customer offers, page like etc.

Instagram: 60% of Instagram users are under the age of 30 and this platform will work well if you have a visual brand that appeals to younger audiences. You can also include call to action to drive traffic to your website.

LinkedIn: is a bit more expensive compared to other social networks, but it’s a great option for small businesses with a B2B sales model, since you can target professionals in specific industries.

TikTok  32.5% of U.S. users are aged 10-19 and if you were going to advertise on Tiktok, your target audience is very young so your business would have to be suited to this age demographic,such as advertising, music channels, phones, artists, music, apps, video games etc

    2.      Pay per click advertising is a type of online advertising where advertisers pay a fee every time a user clicks on one of their ads, usually through a search engine.

    3.    Mobile Advertising, ads are visible on mobile devices and can include search ads and display, videos and app ads. The demographic is Eighty-four percent of adult customers under the age of 30.

    4.      Print advertising was the main advertising method for small businesses. The cost is much higher than digital and social advertising. It works for an older audience and if your business was in a small town.  

    5.      Broadcast advertising is very expensive and is only affordable for large and profitable businesses. If you have local TV and radio stations near you, the cost might be more affordable and the audience could be relevant to your local business.

    6.      Outdoor advertising is advertising that reaches people when they’re outside of their homes, such as billboard ads, transit ads (i.e. train ads, busses, etc.) and is very expensive.

    7.      Direct mail advertising is all forms of ads that are delivered to a person’s home through the mail. Direct mail ads enable you to deliver your message one-on-one to local consumers.

Advertising Tips

Make sure to target the right audience to maximize your budget and spend your money efficiently.

Advertise where your audience is and research the different ad platforms.

It’s important that you track and evaluate your advertising campaign to    make informed decisions about future ads.

 If you don’t have the budget to advertise all year long, run your ad campaigns during the most effective times during the year.

Remarketing is relevant for most forms of digital advertising. It involves targeting your ads at people who have visited your website before but haven’t converted to a paying customer. You can create highly personalized ads to engage with these users, based on what they previously viewed on your website.

Author: Audrey Moore, Digital Marketing Specialists 

                             

Reference List 

www.lyfemarketing.com

https://www.lyfemarketing.com/blog/small-business-advertising-ideas/

 www.freshbooks.com

 7 Types of Advertising to Promote Your Small Business Effectively (freshbooks.com)

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