Page 1 of Google – The Holy Grail of Marketing

 

Page 1 of Google – The Holy Grail of Marketing

Author : William Royal

“How can I get my company onto page one of google?”

As a social media and digital marketing agency, this is one of the most common questions that we are asked by our clients and yet it is also one of the most important goals for all businesses in this digital era of consumers

As the telephone directory was in the 80s and early 90s, google is now the number one resource for a potential customer to find your business.  Research shows that Google has a 92.18% share of the Search Engine market * with over 62 billion visits in 2019 alone**. Therefore, it is key for all businesses to utilize this marketing resource to its full potential and this is where we as a digital marketing agency can help.

There are two ways a business can improve their listing on Google – Paid & Organic. In this blog I will concentrate on talking about Organic and offer an insight as to how you can improve your listing and website reach organically. We will review Paid advertising through google AdWords at a later time.

So, what can I do to improve my business organic reach on Google? The answer: S.E.O.

S.E.O. or Search Engine Optimization is the process of improving the content of your website to make it easier for potential customers to find you on google, through a higher page ranking.

For your website to be successful with SEO it needs to embrace Keywords. A keyword is a word or phrase that someone types into the Google search engine when they are looking for something online. Google will look for Keywords throughout your website using a method named Crawling. The search engine will look for keywords in the following locations:

·         Title / URL / Heading / How Often / Keyword Density & Images

Google will then index what it finds and finally it will rank it based on what is valuable to a customer’s search. Your website should also be fast, informative, mobile friendly and structured well

Check out the below video from Google explaining exactly how their search works

As a digital marketing agency, we can do a full audit of your current website to check how you are using keywords. Are you using Keywords correctly or are you keyword stuffing (overuse of keywords) to try and trick google? We can also provide you with various tips and tricks to utilise keywords to target your customers. Plus, we can do a full review of the quality of your site based on googles expectations.

Why not drop us a mail to discuss SEO and your website more and we can provide you with a detailed description of the services we can offer to help you reach that 'holy grail' of page one of google.

 

Reference List:

GS.statcouner July 2019 : https://gs.statcounter.com/browser-market-share/all/worldwide/2019

Similarweb 2019 https://www.similarweb.com/corp/reports/winning-your-market-in-2019/

#google #seo # pageonegoogle #googlesearch